About Assr Al Jawal
Specialists in mobile distribution since 2003
Asr Al Jawal Company was established in 2003 as a company specialized in the distribution, retail, and wholesale of mobile products and devices, fixed and mobile Internet devices, tablets, accessories, chargers, and Internet of Things devices across Saudi Arabia, UAE, Bahrain, and Oman.
Our purpose
Mission, vision, and values
Mission
Exceeding our customers' and vendors' expectations and servicing their needs. We provide the most professional customer service, differentiating ourselves from our competitors, while inspiring our staff to reach their highest capabilities and building enduring partnerships with suppliers and customers.
Vision
To excel and maintain our position as a professional partner of choice for telecom and IT services through the most powerful distribution network covering all types of channels in the Kingdom of Saudi Arabia.
How we work
Our core values
Customer & Vendor Focus
Exceeding customer and vendor expectations through professional service and responsive support.
Service Excellence
Differentiating ourselves through the most professional customer service in the region.
Enduring Partnerships
Building long-term relationships with both suppliers and customers, carefully selecting every partner.
Industry Leadership
Adapting to market changes while upholding the highest industry standards in telecom and IT distribution.
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Established
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Retail branches
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Cities covered
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Brand partners
Our story
Two decades of partnerships
2003 — Founded
Assr Al Jawal established to specialize in mobile distribution, retail, and wholesale.
2010-2011 — Friendi & Mobily
Strategic partnerships signed with Friendi (2010) and Mobily (2011).
2014 — Huawei & Zain
Major distribution partnerships established with Huawei and Zain.
2016-2017 — Accessories expansion
Expanded portfolio with Aukey, Jabra, Romoss, Riversong, and other accessory brands.
2018 — Lead onboarded
Growth phase with four new brand additions including Lead.
2020 — Realme & beyond
Five new brand partnerships including Realme and an additional agreement with Aukey.